But that isn't strictly what I'm talking about...I'm talking about the Olympics, and more specifically the use of the Olympics to hawk products. Now I get it to some extent if you're selling trainers or sportswear (we won't talk about the Adidas ad with Keith Lemon in it) or sports equipment or an energy drink or anything connected to sports but er, anti ageing moisturiser or false lashes or shampoo? Do these things really link in to the Olympics in any way?
I'm talking about the advert for Olay currently showing in the UK and featuring Jessica Ennis which features a lot of footage of her as an athlete then only really a brief mention of the products at the end, like it was an afterthought. Sorry the only online link I can find to the ad is here in the Daily Mail, and I can't actually embed it. The entire article reads like one big ad for Olay, which doesn't surprise me. And the fact I'm linking to it probably means I'm actually serving to promote this video/reach a wider audience, which so isn't the point! If you watch the video, any links to the products and use of are pretty tenuous at best.
Through a bit of research I've now discovered that there are quite a lot of Olympic ladies (including British cyclist Victoria Pendleton) promoting Pantene, synchronised swimmer Jenna Randall promoting the Braun Silk-epil Xpressive Pro Epilator range and swimmer Keri-Anne Payne promoting Max Factor.
I'm not slagging off these girls or the Olympics or anything - they're all gorgeous girls and talented athletes who are probably sponsored by Proctor & Gamble and have been offered a wedge of cash to promote a product, and why shouldn't they make the most of it while they're young? I just question the relevance of Oil of Olay, Pantene or Max Factor in this context, it is just blatant cashing in but then again, I suppose that's the wonderful world of marketing!
Does the fact something of this nature is endorsed by an Olympic athlete make you want to buy it? What did you think of the video? Am I just being a misery?