Wednesday, 12 March 2014

L'Oreal Preference Les Blondissimes Extreme Platinum Review

After thinking about it for ages I finally decided to try going a lot lighter at home.  After shelling out over £100 on a full set of highlights I went to Superdrug on the way home and picked up a couple of box dyes with the vague notion that at some point in time I'd try and get my hair really light. My hair is sort of mousy mid brown but it hasn't been that colour - at least not naturally - for years and I was still trying to get back to blonde after experimenting with ombre last year.

I then decided (when my roots needed done) to try another local hairdressers to save money and had the worst hairdressing experience of my life - to cut a long story short I had to dry my own hair and I came away with gingery highlights at the roots.  Not what I wanted.

After 2 weeks of being annoyed with my hair and watching loads of YouTube videos doing plenty of research I decided to just go for it and use the L'Oreal Extreme Platinum kit* that I had bought when I had a Sunday spare.  As someone who has never dyed her own hair (my Mam dyed it for me once or twice when I was at school much to her behest) I was really nervous but I found this kit and instructions really easy to use.  It comes with dye, developer and purple conditioner to use after bleaching which I really liked.  I also watched this video which helped my technique a bit I think.

What did I think of the end result? Well it's certainly lighter! On the lengths of my hair (where the colour was already kind of light due to highlights/bleach) the colour has really lightened up to a pale blonde but my roots fairly pretty yellow where I just had orangey highlights and my natural colour.  My hair doesn't look or feel to damaged but I think it could do with a little trim on the ends to neaten it up.

I'm a big fan of ashy/white toned blonde hair so the colour is a tiny bit too warm for me so again I've been doing my research only this time I've been looking at toners and purple shampoos to get and maintain that ashy look (as purple counteracts warmer colours such as yellow).  I've bought Fudge Clean Blonde Shampoo* and La Riche Directions Toner in White so I'll let you know how I get on with those.

Would I use this kit again? Quite possibly yes but I'd be a bit more prepared with toners and things next time! It's relatively inexpensive, easy to use and does lighten but as with every home hair dye make sure your expectations are realistic.  They seem to be on offer quite a bit too, plus you get everything you need in the right quantities, packaging and instruction.  I really like the conditioner it comes with too, the fact it's purple is great for light hair.

Now that I feel a bit more confident about bleaching my hair and happier that it isn't going to fall out/turn orange/green (top tip: don't wear or use anything metal when dealing with bleach) I've continued my research and actually just bought myself some bleach powder and developer from Salon Services to give it a shot without an actual kit next time...eek.  I'll let you know how I get on!


  1. I really want my hair to be this kind of colour! Looks gorgeous. Really suits you!

    xxx | daisydaisyxxo

  2. So brave for doing it yourself but I think it turned out well! I used to be a practically white haired, bleach blonde and I always liked Phyto's toner if you find you don't like the ones you purchased.

    Lavish Introvert

    1. Great, thanks for the tip I'll check it out :-)

  3. ive mixed the purple conditioner with the dye in the bottle what will happen

  4. Do not use it!!! I had a blonde orangey colour so I bought this to go my hair is All orangey! !!

  5. I've used this colour on my already blonde hair and instead to go lighter it turned ginger!!! So angry ! Not use this product


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