I've just copied this from the press release on their site (here: http://www.sweetsquared.com/News/say-hello-to-shellac) - from reading this and All Lacquered Up (who actually tried Shellac) it seems to be similar to natural nail overlays or gel nails without being a nightmare to remove or damaging your nails during application or removal. I'm interested to try this, but even more interested to see the colour range to see if there's any I actually would want to wear for 14 days plus!
CND (Creative Nail Design), the leader in professional nail, hand and foot beauty, is proud to introduce the first hybrid nail color after nearly five years of development in its state-of-the-art laboratory. Now you can say good-bye to chips, smudges, and dry time and say hello to Shellac™ Hybrid Nail Color! This revolutionary product applies like polish, wears flawlessly for 14 days of high gloss shine, and is removed in minutes.
Shellac paints on like polish - base coat, color, top coat - and is cured in a UV light so there is zero dry time. The colors are hypo-allergenic, and "3-Free" - no formaldehyde, toluene or DBP. Shellac will launch in a range of 12 varieties of shades, from pretty French pinks and whites, to siren red and rich darks. The formula is thin and flexible like polish, so it not only looks natural, it provides strong natural nail protection with a resilient mirror finish that resists dullness and chipping, even during the most rigorous activities.
As amazing as Shellac is on, removal is just as satisfying! No soaking, drilling or filing is necessary. Nails are wrapped in individual Shellac Remover Wraps -integrated cotton pads that limit finger and skin exposure to acetone by keeping it pinpointed on just the nail. Ten minutes of time in exchange for two weeks of perfect color is all it takes. Say good-bye to manicure frustration and hello to pure manicure satisfaction.
Shellac is a professional salon service launching globally in May 2010.