The formula contains citrus and chamomile to lighten hair and also includes thermo-protectant. The packaging explains how to use it and recommends that you'll see a difference in 3-5 uses...but then uses picture examples that show the changes in 10 uses. Good one, John Frieda. I bought mine from Boots on a 3 for 2.
My 5 applications were mainly focused on my parting as I had recently had highlights but because I'd left it so long between appointments, you could still see a bit of my original colour so I wanted to lighten it up. My natural colour is dark blonde according to hairdressers (I prefer the term "mousy brown") and I tend to get it lightened up quite a bit to a light blonde.
No real change to the colour at my roots - maybe a slight difference but I couldn't decide if it had changed really.
This was where I started to worry a smidge. The parts of my natural colour at my roots were looking decidedly warm...as in orangey, which is not the desired result. Never mind, I thought it might still lighten up (pray, pray, pray, hope, hope, hope).
No change from the second application, even after the fourth and fifth application, my roots where my original colour was were ginger. Argh! And the blonde was no lighter whatsoever. And having my boyfriend say he never knew I was ginger, based on my roots was not the plan.
- Clear instructions for how to do highlights, roots or all over lightening
- Fairly cheap and easy to find in Boots
- Citrusy scent when applying
- Contains thermo-protectant which I feel is a must for the amount of heat this product wants you to add to your hair
- I didn't like using all this heat on my hair - particularly at the roots. It actually recommends the more heat you use, the better.
- My hair felt kind of...crispy after using this which was a bit gross
- Apparently my hair smelled weird after using this
- Quite a small bottle...
So all in all, this isn't a miracle product. It isn't recommended for any hair that's medium brown or darker (in rememberance of my ill-fated dabbles with Sun-In as a teenager, I wouldn't recommend trying it) and it won't give you platinum locks overnight. But as an emergency touch up for people who already have light/blonde hair or for a very subtle lightening it's probably ok. I don't think I'll be buying this again though, I just didn't like the colour it made my hair at all. I am interested in trying the John Frieda precision foam though.
On a side note, does anyone remember a really similar John Frieda product that was out about10 years ago as part of their Beach Blonde range (they also did a gold shimmer creme and a salt spray)? It was a lightening gel that did the same thing as this product does and even smelled the same? It was a godsend for me in the final years of secondary school but no-one else seems to remember it! I actually would prefer the gel version to the spray I think as I preferred the application.