“Ruthless” is what I’d call a true red – a bright, classic, jelly colour more on the orange side of red than the pink, as I think the first pic shows.
Application was lovely, the formula isn’t too wet or too gloopy and the brush is firm enough for you not to end up with polish everywhere, but not so stiff that it causes drag. I didn’t have a problem with the square lid of the brush when I was painting either, which I've read is a problem for some people - they just remove the square part of the lid and use the smaller bit underneath. It dries in a reasonable amount of time (note to self: find Seche Vite, AWOL since I moved house!) and lasted 2 days on without chipping, this is without a topcoat though since without a fast-drying one available I’m too lazy to put it on.
This pic is after the 2 days and you can see the tip wear, particularly on my index finger - again, I must stress that this is without topcoat.