As a bit of a mascara snob - when your lashes are as rubbish as mine, you don't mind dropping a few £££'s to get results (hello YSL Shocking Mascara) - I don't normally buy from cheaper brands but I thought I'd give this a go. I actually wanted the version of this for Blue eyes after seeing an advertisement for it in a magazine and being a little bit excited that there was a mascara with a blue flash in it that didn't look too 80's. Nevertheless when I got there and realised it was divided by eye colour, I went for green as that's what colour my eyes are. I guessed that it would maybe have a bit of lilac in it as that's what colour apparently complements green eyes (I don't really wear eyeshadow).
I got a bit freaked out when I got home and noticed that it said Black Ruby on the bottom...um did I buy red mascara? Thankfully, there's no red in it, more of a gold shimmer. When I bought this I thought "hmm, gimmick" and I can't say that my opinion has changed. Without trying the others and comparing my eyes to see how they look I can't say for certain if the shimmer makes a difference, it's really subtle though, it's not like glitter mascara. The brush is quite stiff but seperates the lashes really well and isn't fiddly to use.
I was so impressed with this mascara! It really lengthens and adds volume to the lashes whilst seperating them out which I prefer. It can go a bit clumpy if you're not careful but some people like that look. It doesn't flake throughout the day either and it's pretty easy to remove at the end of the day. It has a little scent to it too which isn't unpleasant but is pretty pointless.
I've got liquid liner on in the pic below, but I think this shows the difference that the mascara makes to my little lashes still:
I don't honestly think that the colour tint makes a massive difference but I can say that this is a great mascara that really lengthens and offers volume to the lashes. If I had normal length lashes I think the results would be brilliant! I've been converted from my high end mascaras but I might try the version for blue eyes next time after all as I like the idea of a blue tint to it.
If you're looking for a new and inexpensive mascara, I'd recommend this one. Available from Boots.com*