I've not tried that many No 7 cosmetics before (I always spend my £5 vouchers on their eye make up remover) but when I think about it, the stuff I've tried has always impressed me. And this blusher is no exception - it's really soft, lasts well and is a lovely wearable baby pink colour. Just the kind of blush colour I like, not too bright or too natural and nice and matte with no shimmer.
I'd definately recommend this and would buy another No 7 blusher in future. I preferred this to Benefit Bella Bamba which was more than twice the price!