I'm always looking for an alternative to Estee Lauder Double Wear Foundation* for everyday use as it's expensive and for me is a bit heavy to wear every day so I did a bit of research and decided to try this Rimmel Lasting Finish 25hour Foundation* - not that I'm going to wear foundation for over a day but you know, might as well try it!
I was pretty pleased with the range of colours and the fact that - unlike Double Wear - the bottle already comes with a pump dispenser so it's a lot neater and less wasteful. At £7.99 a bottle it's about a third of the price of Double Wear so much more purse friendly for every day use!
The consistency feels a bit runny and ever so slightly oily to me. You do need to be careful to blend well as I've found it streaks a bit during application, that's easily resolved though. I find it sort of sits on the skin rather than soaking in and the finish isn't totally matte but it's still medium/high coverage - expect your face to be "whited out" in any flash photography - so covers a multitude of sins. I prefer it to be more matte on my nose so I add a dusting of pressed powder a couple of times a day if I feel like I'm getting a bit shiny.
So does it last 25 hours? Um, well I haven't worn it for quite that long but I have slept in it (tut tut) and it still looked pretty decent when I woke up! I'd say it comfortably lasts about 8 or 9 hours, I don't think I'd want to go out after work without retouching it first but I'm not having to do it every couple of hours or anything. Overall it's a decent enough every day foundation at a budget friendly price and I wouldn't hesitate to buy this again